Know Your Digital Image Types: When to Use JPG, GIF And PNG - #infographic #photography #internet Tooling Parts @ http://www.ch-tech.ch
The old version of the logo was hard to reproduce. A brand refresh made this product brand new again.
Simplifying and streamlining the old design but still keeping the main idea, a great #brandrefresh to move their marketing forward.
Elements of the old carried to the #brandrefresh, maintaining a visual connection but updating to be cleaner and more readable.
A simple and plain logo became new again in this #brandrefresh ... a cleaner font, updated brand promise and modular color gave it a brand new look.
The new identity for the Fly Salem program ... see more on our blog. http://www.optimizemybrand.com/2016/01/04/brand-messaging-more-powerful-than-design/
A brand refresh carries over elements of the previous version, establishes new standards and moves a brand identity forward. http://www.optimizemybrand.com/2016/12/08/brand-new-with-a-brand-refresh/
The messaging to support the Fly Salem campaign focused on the specific advantages of flying out of Salem instead of Portland. Messaging! http://www.optimizemybrand.com/2016/01/04/brand-messaging-more-powerful-than-design/
Brand messages became posters in this food brokerage, supporting the sales team in staying focused. http://www.optimizemybrand.com/2016/01/04/brand-messaging-more-powerful-than-design/
If you live in McMinnville I bet you know the First Federal logo ... We helped them refresh that :D