This would have quite the effect for a prop. Build the book with your traditional silk and fan flames, and make a spot light LED with rotating barrel for the embers. To go the extra mile you could do the embers as a peppers ghost reflected on glass.
I saw this illustration and thought "I could paper mache a little girl's form over framework, add a wig, fluttery veil and creepy crown of thorns. What if I had 3 or 4 of them standing in my front yard to greet trick or treaters?"