Effective Storytelling in the Information Age: Infographic

How To Help Your Content Rise Above The Noise [Infographic] - technology - internet marketing and storytelling - social media ideas

How To Increase Your Conversions By Asking Good Survey Questions

Businessman holding digital tablet with question — Stock Photo

Conducting Market Research Surveys on a Shoestring Budget

by Jenna Schnuer Implementing strategic meetings management is more than simple expense reduction, but wise cost savings will get the attention of clients and executives.

Speak Your Customer’s Language: How You Can Use Segmentation to Create Effective Customer Profiling

The key to understanding your target audiences is identifying what elements bind them together into a cohesive group. It’s the similarity between people that holds the key to communicating with them effectively.

The Almost $64 Question: Road-testing Google Consumer Surveys and Toluna QuickSurveys

Freelancers choose their clients, too. So clients - be ware! See why you should always address the have asked you.

How Many False Discoveries Have You Made? Putting Rigor Into Stat Testing

There are some Brokers and even some insurers who will provide an insurance quotation even though they must be aware that the cover they are providing is not fit for purpose.

Clouds with Silver Lining: Freemium Text Analytics

"Cruise named highest-paid US actor. Star doubled Leonardo DiCaprio and Adam Sandler's income last year." Finally, someone who's worth while. He's much better than the highest paid actress. At least he's a good actor.

They Say “Know Your Target Market”, but Which Target Market?  (Market Segmentation)

"Find Your Target Market" - Who do you to market to? In order to market efficiently, you need to understand who is your target market.