The Local Pin (ESA)

Collection by Dave Eckstein

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If you're in a local market (who isn't?) ... here are some things you should know!

Dave Eckstein
What Do Advertisers Really Think About Twitter? 59% of ad budget spent on Twitter is new budget (didn't shift from another medium).  This usually means they're "testing it."  [STUDY]

home | Mediabistro

Twitter launched its suite of advertising tools, known as Promoted Products, back in 2010 and, as the company looks to drive revenue post IPO, Promoted Tweets, Accounts and Trends have [...]

A Look Across Media: The Cross-Platform Report Q3 2013.  Media consumption across electronic and digital media.

A Look Across Media: The Cross-Platform Report Q3 2013

According to the Cross-Platform report, The average American radio listener tunes in to radio over 2 hours per day making it the second-most consumed form of media after TV.

Word Cup 2014 goes digital: Okay, seriously though: Who are the 16% who have already admitted they're calling in sick?

The 2014 World Cup Will Be The Ultimate Multi-Screen Event — Here's What Advertisers Need To Know

This infographic shows how and where soccer fans will be catching all the World Cup action.

Rate of business failure > rate of business startups. The Economist.

The Economist on Twitter

“Has American dynamism dimmed? Business deaths now exceed business births, new figures reveal http://t.co/u1cckpyP1p”

SMB biz owners speak: Here are our top challenges (and most of them are government).

Referrals Drive Success—and Revenues—for Small Businesses - eMarketer

Customer acquisition is the top challenge according to small-business owners

You are here. Seriously, this is the landscape of marketing technology today. Need help?

LinkedIn: Log In or Sign Up

675 million+ members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.

Is your auto dealership in the 150-Plus Club?  With car sales up and retail points down, it's time to take "destination mentality" to the next gear.  ESA Car Keys | The 150-Plus Club: Fewer Dealers Selling More Vehicles

Car Keys: 3 Trends in an Active Auto Market

Dave Eckstein | A stormy and sluggish start has evolved into a brisk automotive market thus far in 2014. How will the final five months play out in your market?

Everything on this 1991 RadioShack flyer was made obsolete by the smartphone.  RadioShack will be closing 1,100 underperforming stores.

Everything On This 1991 RadioShack Flyer Was Made Obsolete By The Smartphone

RadioShack flyer from 1991.

What's the glaring shortcoming in the automotive BDC today? (ESA Automotive Webinar on 10/24/14: Getting Under the Hood)

Getting Under the Hood Webinar

What's the glaring shortcoming in the automotive BDC today? (ESA Automotive Webinar on 10/24/14: Getting Under the Hood)

6-Year High for Cars:  The US Light Vehicle market finished November 2013 at a 16.3M SAAR pace, the highest level of auto sales in six years.

November U.S. LV Sales Surge to 6-Year-High SAAR

November’s results returned light-vehicle sales close to the upward trend underway prior to hitting temporary bumps in September and October, putting the year on track for 15.6 million units.

When you consider what the best case history ever might be, it'd be hard not to put this one at the top.

The Best Case History. Ever.

When you consider what the best case history ever might be, it’d be hard not to put this one at the top.

Are all incoming leads truly valuable? Tune-in to ESA's Automotive Webinar, "Getting Under the Hood."  October 24, 2014.

Getting Under the Hood Webinar

Are all incoming leads truly valuable? Tune-in to ESA's Automotive Webinar, "Getting Under the Hood." October 24, 2014.

What's the biggest change in the retail car biz over the past 10 years?  Hint: It starts with a "B" ...

Getting Under the Hood Webinar

What's the biggest change in the retail car biz over the past 10 years? Hint: It starts with a "B" ...

Gathering of broadcast media executives, photographed immediately after the question was asked: "Okay ... Who here measures close ratio?"

Gathering of broadcast media executives, photographed immediately after the question was asked: "Okay ... Who here measures close ratio?"