The Local Pin (ESA)

If you're in a local market (who isn't?) ... here are some things you should know!
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Some will find this graphic energizing and inspiring.  Others will be overwhelmed or discouraged.  How Many Times Should You Try?

How Many Times Should You Try?

Doing anything amazing turns out to be really hard. In the startup world sometimes we thought there were instant successes when peopl

A Look Across Media: The Cross-Platform Report Q3 2013.  Media consumption across electronic and digital media.

According to the Cross-Platform report, The average American radio listener tunes in to radio over 2 hours per day making it the second-most consumed form of media after TV.

SMB biz owners speak: Here are our top challenges (and most of them are government).

Referrals Drive Success—and Revenues—for Small Businesses - eMarketer

Word Cup 2014 goes digital: Okay, seriously though: Who are the 16% who have already admitted they're calling in sick?

The 2014 World Cup Will Be The Ultimate Multi-Screen Event — Here's What Advertisers Need To Know

Second Screen Numbers for 2014 World Cup Expected To Be Huge

You are here. Seriously, this is the landscape of marketing technology today. Need help?

This Insane Supergraphic of Martech Logos Should Terrify and Inspire You

Is your auto dealership in the 150-Plus Club?  With car sales up and retail points down, it's time to take "destination mentality" to the next gear.  ESA Car Keys | The 150-Plus Club: Fewer Dealers Selling More Vehicles

The Berkshire Factor: What happens to local auto markets when Warren Buffett is added to the mix? (Welcome to Berkshire Hathaway Automotive, ESA Car Keys)

Everything on this 1991 RadioShack flyer was made obsolete by the smartphone.  RadioShack will be closing 1,100 underperforming stores.

Everything On This 1991 RadioShack Flyer Was Made Obsolete By The Smartphone

Everything on this 1991 RadioShack flyer was made obsolete by the smartphone. RadioShack will be closing underperforming stores.

What's the glaring shortcoming in the automotive BDC today? (ESA Automotive Webinar on 10/24/14: Getting Under the Hood)

What's the glaring shortcoming in the automotive BDC today? (ESA Automotive Webinar on Getting Under the Hood)

Here's some sales math for you: 7 times 13 equals 28.  Compliments of Abbott & Costello.  Classic.

Abbott and Costello. 7 times 13 Equals So awesome and worthwhile showing students!

6-Year High for Cars:  The US Light Vehicle market finished November 2013 at a 16.3M SAAR pace, the highest level of auto sales in six years.

High for Cars: The US Light Vehicle market finished November 2013 at a SAAR pace, the highest level of auto sales in six years.

When you consider what the best case history ever might be, it'd be hard not to put this one at the top.

When you consider what the best case history ever might be, it'd be hard not to put this one at the top.

Are all incoming leads truly valuable? Tune-in to ESA's Automotive Webinar, "Getting Under the Hood."  October 24, 2014.

Are all incoming leads truly valuable? Tune-in to ESA's Automotive Webinar, "Getting Under the Hood.

What's the biggest change in the retail car biz over the past 10 years?  Hint: It starts with a "B" ...

What's the biggest change in the retail car biz over the past 10 years? Hint: It starts with a "B" .

Gathering of broadcast media executives, photographed immediately after the question was asked: "Okay ... Who here measures close ratio?"

The Silent Crowd: Overcoming Your Fear of Public Speaking, by Sam Harris

On August 12, 2014, we lost a legend. Roland L. Eckstein, founder of ESA & Company, died at the age of 80. We remember him always because "We are Roland." We are humbled and grateful that this "We" includes you too.  #WeAreRoland

On August we lost a legend. Roland L. Eckstein, founder of ESA & Company, died at the age of We remember him always because WE ARE ROLAND. We are humbled and grateful that this.

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