I love the build story here — evidence of care and craftsmanship while staying accessible.

I love the build story here — evidence of care and craftsmanship while staying accessible.

The purpose of his VW ad campaigns was not to attract the customers who had already decided they were uninterested in buying Volkswagen, but to turn the existing clients into brand ambassadors.

Volkswagen ads

The purpose of his VW ad campaigns was not to attract the customers who had already decided they were uninterested in buying Volkswagen, but to turn the existing clients into brand ambassadors.

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