SIGNAGE Tangent Cafe—nice typography Love the kerning. The space between the letters makes this example of typography crisp and clean cut, very modern/forward-thinking feel pushed through it. This is probably a new age coffee shop.
Stairs in your retail shop can be difficult, how do you get people upstairs? How do you merchandise upstairs vs. Converse on Newbury Street drives traffic by advertising their upstairs customization center right on the stairs.