My hairdresser started selling this about a year ago and i decided to try it, though i was hesitant. I couldnt imagine that 1 product would actually do all that this one claimed to. I tried it for a week with no other styling products, and since that week i have been a believer! This product is amazing. I have SUPER THICK curly hair that i blow dry straight and flat iron. it's a 10 leaves it feeling amazing. My hair is shiny, silky, soft and not damaged at all. $29.75 - Continued!