There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
The meaning of the word "missing" is portrayed frm the absences of stem of the letter "i". By leaving the titles, it portrays that a part of the letter has been removed, reinforcing the meaning of "missing".
This is using the Gestalt principle where we are using positive and negative space. The negative space of the coffee cup is actually a person talking and the top of the coffee cup comes out to be a thought bubble.
I'm totally having a capacity expansion right now. Like I feel like I grew an inch. I am going to have a job. a destiny. a graduation. a successful college career. a company who believes in me. but I already have a God who does it
This image depicts a strong and powerful message of sexual abuse. The black and white colours portray a dark and sad message, and the huge confronting hand against the small legs illustrates the dominance of sexual predators.
This is also a very simple logo for Mario King. While I am a little unsure what he actually does the connection between the logo and the name is flawless. I assume he is a designer of some sort so I think it would work well as an established brand logo.
20 Examples of Clever Negative Space in Logo Design