Polymorphic Identity Systems

Dynamic, flexible, fluid, modular, changing, living, generative, non-static etc.

Polymorphic Identity Systems

  • 513 Pins

Logograma - MENDO



Identity and typography for Knotty Objects, the inaugural MIT Media Lab Summit. Pentagram

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Universal Everything / Google Creative Lab – Editions at Play

Google Creative Lab – Editions at Play


A Stunning New Journal By One Of The World's Top Data Viz Studios | Co.Design | business + design

A Stunning New Journal By One Of The World's Top Data Viz Studios


Logotype by Heydays for Norwegian accounting and consultant firm Intu

Intu designed by Heydays


NowTV (Sky) by VentureThree, 2015

Venturethree creates new identity for NOW TV



Dynamic Branding – The Same But Different


Spotify Unveils A Bold New Brand Identity | Creative Feeds | Scoop.it

Creative Feeds


New Logo and Identity for City of Covington by Landor, 2014

Brand New: New Logo and Identity for City of Covington by Landor


power station of art identity – poster | thonik

interview with graphic design studio thonik


Bruce Mau Design | Sonos | Work This new iteration of the Sonos visual identity advances the idea of the modern music experience – not singular or monolithic but a rich diversity of expressions. Performance imagery from Sonos Studio, new product photography and the introduction of three big graphic tools that can be mixed and remixed, deliver a creative and variable language while still providing the stability of a recognizable system.

Bruce Mau Design | Sonos | Work


Newton Media is a Czech company that offers media monitoring, press digests and analysis, describing itself as the leader in that field in Central Europe. Last month, the company launched a dynamic visual identity, created by Dynamo Branding & design.

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Plymouth University, Buddy Creative

Plymouth University


Global Kitchen / Logo / AMNH on BehanceClient / American Museum of Natural History Kathy Sobb

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Rebrand of MIT Media Lab | Pentagram, 2014

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Keukenconfessies (Kitchen Confessions) is an Eindhoven-based food design company with an incredibly creative brand identity. Created by Raw Color.

A Colorful Brand Identity for Keukenconfessies


Mlinda branding+ by Johnson Banks, 2014 An identity system has been created around the idea of reduction. The Mlinda wordmark can be read as a symbol for reduction as each letter appears to be increasingly simplified when read from left to right.

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Magic Bubble Dongdao Brand Design and Management, China IDA Winner 2013, 2nd place, corporate identity

Dongdao Brand Design and Management


Type Directors Club, TDC 58, Pentagram

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Philadelphia Museum of Art, Pentagram (Paula Scher). In certain instances, such as special exhibitions, retail, invitations, badges and tickets, special 'A's may be used to emphasize the breadth of art at the Museum. A series of 200 'A's were created representing different styles of art and works in the collection.

Preview: Philadelphia Museum of Art | New at Pentagram


Identity for Dating site in Greece (www.date.gr) Linakis Digital / 2014 Concept: old fame finding perfect matches, 12 unique non-matching logos (one for every month) on an endless lookout for its other half.

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Bergen International Festival / Festspillene i Bergen. Agency: Anti

Bergen International Festival / Festspillene i Bergen


Clariant Rebranding by mutabor (2012)

Welcome | Mutabor


Poster. Part of Lingua Digitalis series.

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Lingua Digitalis (language of pictograms). The highlight of the website is the Lingua icon design tool, which gives visitors the opportunity to express themselves by choosing from more than 600 individual elements, storing these icons and sharing them on all the usual social networks. Design: Mutabor Design GmbH, Hamburg

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