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Polymorphic Identity Systems

Dynamic, flexible, fluid, modular, changing, living, generative, non-static etc.

Polymorphic Identity Systems

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New Logo and Identity for City of Covington by Landor, 2014

Brand New: New Logo and Identity for City of Covington by Landor

power station of art identity – poster | thonik

interview with graphic design studio thonik

Bruce Mau Design | Sonos | Work This new iteration of the Sonos visual identity advances the idea of the modern music experience – not singular or monolithic but a rich diversity of expressions. Performance imagery from Sonos Studio, new product photography and the introduction of three big graphic tools that can be mixed and remixed, deliver a creative and variable language while still providing the stability of a recognizable system.

Bruce Mau Design | Sonos | Work

Newton Media is a Czech company that offers media monitoring, press digests and analysis, describing itself as the leader in that field in Central Europe. Last month, the company launched a dynamic visual identity, created by Dynamo Branding & design.

Plymouth University, Buddy Creative

Plymouth University

Global Kitchen / Logo / AMNH on BehanceClient / American Museum of Natural History Kathy Sobb

Rebrand of MIT Media Lab | Pentagram, 2014

Keukenconfessies (Kitchen Confessions) is an Eindhoven-based food design company with an incredibly creative brand identity. Created by Raw Color.

A Colorful Brand Identity for Keukenconfessies

Mlinda branding+ by Johnson Banks, 2014 An identity system has been created around the idea of reduction. The Mlinda wordmark can be read as a symbol for reduction as each letter appears to be increasingly simplified when read from left to right.

Magic Bubble Dongdao Brand Design and Management, China IDA Winner 2013, 2nd place, corporate identity

Dongdao Brand Design and Management

Type Directors Club, TDC 58, Pentagram

Philadelphia Museum of Art, Pentagram (Paula Scher). In certain instances, such as special exhibitions, retail, invitations, badges and tickets, special 'A's may be used to emphasize the breadth of art at the Museum. A series of 200 'A's were created representing different styles of art and works in the collection.

Preview: Philadelphia Museum of Art | New at Pentagram

Identity for Dating site in Greece ( Linakis Digital / 2014 Concept: old fame finding perfect matches, 12 unique non-matching logos (one for every month) on an endless lookout for its other half.

Bergen International Festival / Festspillene i Bergen. Agency: Anti

Bergen International Festival / Festspillene i Bergen

Clariant Rebranding by mutabor (2012)

Welcome | Mutabor

Poster. Part of Lingua Digitalis series.

Lingua Digitalis (language of pictograms). The highlight of the website is the Lingua icon design tool, which gives visitors the opportunity to express themselves by choosing from more than 600 individual elements, storing these icons and sharing them on all the usual social networks. Design: Mutabor Design GmbH, Hamburg

Identity for Explorado, a children’s museum. The basic components of the logo – the icons of a heart, a hand and a brain – stand for the didactic concept of learning with all senses. The shape of each icon is used as a frame that can be filled with constantly new and changeable image content. The icons are also used as graphical elements which appear in a playful way in various media. Design: Kleiner und bold GmbH, Berlin

Explorado - 2013 | work | Red Dot Award: Communication Design

Located in the western Nether­lands, Leerdam is a small city with a proud history and an international reputation for its glass-arts industry. The new visual identity features a confident and contemporary typographic language. The city’s proud heritage is represented by stylised coats of arms. The identity’s colour palette employs the dominant colours from the coats of arms, achieving a consistently fresh feel. Studio Dumbar, 2014

The philosophy guiding the Three Bears Theory, a graphic animation studio of three designers based in Hong Kong, is that meaningful stories can make a difference. Accordingly, the concept of its corporate identity is inspired by a popular fairy tale, Goldilocks and the Three Bears, a story about the simplicity of three choices. The logo features three circular shapes that represent the ears and the nose of a bear formed by the number “3”.

Caravan is a leading company in the market of business telecommunications that specialises in proposing individual solutions to its clients, precisely meeting current demands. The base of the new corporate identity is the company’s graphics, which feature simple yet striking forms and a friendly colour scheme of yellow, green and blue. By Plenum Brand Consultancy, Moscow, 2014

Caravan - 2013 | work | Red Dot Award: Communication Design

New graphic style guide for JTBC (studio fnt, Seoul), one of the leading broadcasting companies in Korea. The existing identity elements, the logotype and identity colours were disassembled and reassembled into four colour units. All units share an identical form and a dynamic appearance, visually representing the content of one of the broadcasting categories. As building blocks of a flexible design system, the colour units can be used in multiple compositions.

JTBC - 2013 | work | Red Dot Award: Communication Design

SoCar Corp. is a Korean company that introduced a car sharing service in Korea, starting its service on Jeju Island. The entire design communicates the idea of sharing by representing the concept of the car sharing economy. Based on the circle as a symbol for the concept of sharing, the graphic design uses the colour blue to lend the company a future-oriented, committed and eco-friendly image. Openly shaped icons illustrate the company’s open communication.

These posters visualise the three topics of the competition “The Ideas Competition 2011” at the Shenzhen Center for Design: “1 Unit”, “100 Families” and “10000 Residents”. The core elements in the Center for Design logo (triangle, circle, rectangle and square) were employed to develop an identity system. Arranged in different combinations, these elements form not only the competition logo but also three visual images for the different themes.

Its distinctive visual identity gives Silo, a New Zealand theatre, high recognition value. With the unconventional arrangement of the four letters the logo is reminiscent of a face; the “O” is an astonished mouth, the “L” a nose and the “S” a winking eye. The facial expression of surprise refers to the aim of contemporary theatre. For the launch of the 2012 season a series of campaign images were created, the attention-grabbing imagery of which plays with surrealist elements.

Silo Theatre - 2013 | work | Red Dot Award: Communication Design