Me and 3 million others reading it.

Steve Jobs Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story

Nothing earth-shattering here but a good reminder about the iterative nature of new product development and the value of iterative learning versus a "sprint to the fully conceived finish line" mentality.

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Eric Ries: Books

Not as good as Kitchen Confidential but a fun bunch of essays by someone I really admire.

Medium Raw - Funny, intelligent rants and insight into the food and TV food industry

One of the best food books ever written, I believe. Gabrielle Hamilton's restaurant, Prune, is a solid one too. I want to do a spring lamb roast like the one she talked about her family doing during her childhood.

Blood, Bones & Butter: The Inadvertent Education of a Reluctant Chef ~ a memoir by chef Gabrielle Hamilton (acclaimed NYC chef and owner of Prune). You might guess that I am really into foodie lit at the moment :-)

Some interesting frameworks and examples on creating new markets  vs. succumbing to environmental determinism

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Not yet started but in the iPad on deck.

by Haruki Murakami. A love story, a mystery, a fantasy, a novel of self-discovery, a dystopia to rival George Orwell’s—I am currently reading it and I cannot stop reading when I start doing it.

Really good book on marketing fundamentals that should stand up to the test of time.

Really good book on marketing fundamentals that should stand up to the test of time.

Another recommendation from my cousin, Ashwin. Garth Ennis, the writer, hates superheroes, so this is about a squad that hunts down superheros, who happen to be lecherous murderous people who abuse their powers. Really unique take on things.

Garth Ennis + Darick Robertson make you want to punch superheroes right in the taint. Eff those guys.

I love Michael Ondaatje and really enjoying the relative lightness of this one compared to his other stuff. apparently somewhat autobiographical.

The Cat's Table by Michael Ondaatje- an eleven year old boy's journey onboard a ship bound for England is an adventure that stays with him and his two friends for life.

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