push button to add drama . to launch the TV channel TNT in Belgium a big red button was placed in an average Flemish square of an average Flemish town . a sign reading, “Push to add drama” invited people to use the button .
As a brand, Newcastle Brown Ale is no nonsense—or as its new ad campaign puts it, "no bollocks." The British beer also has little time for rivals who it believes are all bollocks—chief among them, Stella Artois.