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On Worlds AIDS Day, we recruited radio stations from across the country, and asked them to do something that has never been done before: changing the lyrics to their station jingle while keeping the familiar tune. Both local and national radio stations cooperated with us on this campaign and the jingles received nationwide coverage with over 700,000 listeners exposed to the message, every hour, throughout the day.

World AIDS Day | Y&R | Anti Stigma

World AIDS Day | Y&R | Anti Stigma

same blood different children


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