We put anything on paper "우리는 종이위에 어떤 것도 올릴 수 있다" 라는 말과 잘어울리게 잘 표현한 것 같다.

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High cognitive effect- It really is kind of confusing, but if you know Ikea you can understand that all there things basically fit like puzzle pieces and that is what they are trying to show here.

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