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from Washington Post

‘Anchorman 2’: You name the much anticipated Ron Burgundy sequel

"Watch Conan tonight. You will be glad that you did." This tweet from Steve Carell, along with a couple of hints from TeamCoco.com was all the internet needed to go into a frenzy over the announcement of Anchorman 2. The story was picked up by New, Owned, Social and even Traditional forms of media to complete the Cloverleaf.

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from WSJ

Jessica Paré of ‘Mad Men’ Kisses and Tells About ‘Zou Bisou Bisou’

Zou Bisou Bisou, meet the Cloverleaf. Megan Draper’s performance of the French pop hit “Zou Bisou Bisou” rocked Twitter during the season five premiere of Mad Men. The song was among the top Twitter trends after its airing. AMC completed the transmedia storytelling with the release of a limited-edition, 7-inch vinyl version through the network’s website.

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The University of Michigan put together a thoughtful cross-promotional strategy, with a Tumblr account and videos sharing different stories around the letter "M."

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from PSFK

Revamped Peanuts Comics Replaced With Rock Lyrics [Pics

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from Mashable

Oscar de la Renta to Live-Pin Bridal Show on Pinterest

"Oscar de la Renta is building buzz for its bridal show by live-pinning images from the show to Pinterest." Via @Mashable

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It's hard to be on Pinterest without coming across this face. Ryan Gosling has become the face of Social Memes across various platforms. Via "Is Ryan Gosling Cuter than a Puppy?"

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Unlock the 007 in you. You have 70 seconds! Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL.

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The Art Series Hotels located in Melbourne Australia invited guests to "Stay the night to steal the art". All forms of media were quick to gobble up the story and tell the world about the Stolen Banksy.

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Food trucks have reinvented the traditional store front shop into a mobile and digital experience. What's your favorite Food truck? Image via Chicago Magazine

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#Springsteen Week: Fallon (Traditional) launches Springsteen Week, Live Tweeting commences (Social), blogs pick it up (Hybrid) and Fallon brings the viewer to his (Owned) online channels to complete the circle. Image via Gothamist

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