"Watch Conan tonight. You will be glad that you did." This tweet from Steve Carell, along with a couple of hints from TeamCoco.com was all the internet needed to go into a frenzy over the announcement of Anchorman 2. The story was picked up by New, Owned, Social and even Traditional forms of media to complete the Cloverleaf.
Zou Bisou Bisou, meet the Cloverleaf. Megan Draper’s performance of the French pop hit “Zou Bisou Bisou” rocked Twitter during the season five premiere of Mad Men. The song was among the top Twitter trends after its airing. AMC completed the transmedia storytelling with the release of a limited-edition, 7-inch vinyl version through the network’s website.
The Art Series Hotels located in Melbourne Australia invited guests to "Stay the night to steal the art". All forms of media were quick to gobble up the story and tell the world about the Stolen Banksy.
#Springsteen Week: Fallon (Traditional) launches Springsteen Week, Live Tweeting commences (Social), blogs pick it up (Hybrid) and Fallon brings the viewer to his (Owned) online channels to complete the circle. Image via Gothamist