This split image and type is design well because of the greyscale coloring. Target audience Design- overall the font selection was perfect because it is still readable. I like the white space on the right gives the illustration depth.
I really like the idea of adding a simple element such as water to a picture of someone because it represents power and looks very clean. The designer even gives you tips on how to do it and I think it's very do-able in photoshop.