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Classic Book, Mintvinetu, Reading Book, Advertis Campaigns, Ads Campaigns, Bookstores, Mint Vinetu, Design, Prints Ads
When one reads books, he/she starts living it and identifies (or not) with main hero. These print ads for the Mint Vinetu bookstore, which sells lots of classics, focuses on the idea of becoming someone else. And provokes people to try on different personas.
Campaign for bookstore Mint Vinetu, designed by Love Agency from Lithuania.
Identifying with characters in literature is the theme of “Become Someone Else,” an enormously clever and elegant advertising campaign by Lithuanian advertising firm Love Agency. It was created for Mint Vinetu, a used bookstore in Vilinus that caters in classic books.
bookstore Mint Vinetu ad campaign "Become someone else"..."Pick your hero at MintVinetu"