Campaign for Potential - Raising the Roof. You see an abandoned chair on the street and you think "It has the potential to be something beautiful." You see a homeless youth on the streets and you think "Don't make eye contact.
This is the motto of my company, I constantly encourage and remind my employee's: "Be More, be someone who make's a positive impact on the world, that is the kind of person who makes a difference and matters.
Before I die, I will travel to Africa and take a picture identical to this.except I can live without the elephant and bird. I honestly have always wanted a sunset picture with a tree exactly like this.