Part 3 of the Family Audience Experience Programme:
Where we developed active prototypes to test on families, refined the offer and then created it.
The 'Yeugh' factor ... and it worked!
The Wardrobe Department ... beautifully lit for added atmosphere.
The completed 'Make Your Own Finger Rat' activity box: a stand-alone activity for adults and children to enjoy together or part.
Fabulous entrance to the finished lair.
I think he enjoyed making this one.
Self explanatory ... but we discovered we needed to refine elements to make the rat easier to assemble. The power of prototyping and testing.
The kids feed their ideas back ... top of the list, make the Family Welcome Trail harder!
A member of the team decides to take dressing up seriously.
Dressing up and feeling like a princess.
Active testing of the Welcome Family Trail.
Our prototype testing area Front of House.
A smorgasbord of tasty offerings for our families to try.
Costume rail and - hidden off screen - a fancy make-up mirror surrounded with light bulbs. Very theatrical.