Absolut Ad Advertising Agency: laut von leise, Munich, Germany Creative Directors / Copywriters: Jan Wanger, Philipp Moré Art Directors: Christoph Simmich, Anna-Sophie Meyer Photographer: Julian Wiesemes Additional Credits: Blink Imaging Released: October 2016 More
This is an interactive PSA poster and it looks to be in a magazine article. The hook is "10,000 are euthanized every day". This PSA is particularly eerie because the needle is pointed right at the dogs throat. The call to action is "Adopt today" . This PSA is sponsored by the ASPCA. The target audience ranges from younger adults to elderly adults.
This is so simple, but such an effective advertisement! I love how the creator used the product to show that it's for at night by creating a moon with the lotion and its container. This is the type of thing I hope to accomplish with my degree. 31 Really Clever and Creative Print Ads