Measures the value of #promotional marketing with each type of #advertising. It covers pros, cons, and #costs of advertising on tv, radio, newspaper, magazine, promotional items, celebrity endorsements, and social media.
If there’s one big mistake that small businesses make, it’s the ‘Whatever is left over, we’ll use for advertisement’ attitude. Marketing as well as advertising happens to be a huge investment, not expenditure. We know it does seem pretty much like expenditure when... http://www.getwhatever.com/business-advertising-ideas-120/how-to-keep-advertising-costs-down/ Business Advertising Course, Business Advertising Definition, Business Advertising
California Court Says Commissioner Can Prohibit Pass Thru of Advertising Costs. A California Court of Appeal had decided in favor of California Insurance Commissioner Dave Jones in a case against Mercury Insurance Co. and a coalition of insurance industry groups, which sued Jones to challenge his authority regarding “institutional” or “brand” advertising expenses as well as the commissioner’s order reducing Mercury’s homeowners’ insurance rates by 5.