Guinness has teamed with BBDO New York, a creative advertising firm, to create a new kind of beer glass. The glass is similar to others but features a unique design that can only be seen when it is full. This pattern eventually coalesces into a fully-functional QR code that can be scanned with a smart phone or other mobile device. Dubbed the Guinness QR Cup, the code used in the glass can only be scanned if it is filled with Guinness beer.
This is riff off of my favorite Kashi granola bars...sorry, but these are being made in house now! My latest job, which was working for a digital advertising firm, I was a project manager for Kashi Canada (oh all the food!) and each month, I would continually stare at these beauties and couldn't help but think I must recreate.