This is a super-immersive, amazing idea to get a whole community involved in a book! The Toronto Public Library held an alternate reality game to get people involved with Fahrenheit 451 - click through to read how! "Toronto Public Library Enters Alternate Reality (Gaming)" -- Library Journal
Transmedia storytelling usually ends up in the shape of alternate reality games, which all-too-often become scheduled, passive on-rales experiences for the user. How can content creators make it more meaningful?