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Sephora >> sent 12/8/14 >> Amaze Them >> This Sephora email cleverly combines gift-recipient personas and first-name personalization by creating gift tags, which have the persona in the “To” line and my name in the “From” line. The tactic helps the subscriber envision themselves giving the gift. Plus, Sephora wisely uses “Me” as the fallback when they don’t know the subscriber’s name so it doesn't ruin the gift tag setup. —Amanda Miller, Senior Marketing Consultant, Salesforce Marketing…

Sephora >> sent 12/8/14 >> Amaze Them >> This Sephora email cleverly combines gift-recipient personas and first-name personalization by creating gift tags, which have the persona in the “To” line and my name in the “From” line. The tactic helps the subscriber envision themselves giving the gift. Plus, Sephora wisely uses “Me” as the fallback when they don’t know the subscriber’s name so it doesn't ruin the gift tag setup. —Amanda Miller, Senior Marketing Consultant, Salesforce Marketing…

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These are the parts I love the most about being on-set, the time & moments in between with all the people that make movies possible :D <3 <3 <3

These are the parts I love the most about being on-set, the time & moments in between with all the people that make movies possible :D <3 <3 <3

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from Deer Pearl Flowers

40 Chic Romantic Wedding Ideas Using Candles

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