"Six months later, Deputy Chief Doug LePard says the Don’t Be That Guy campaign has contributed to a turnaround in statistics on sexual offences in Vancouver. The rate dropped in 2011 by about 10 per cent, the first time in several years it had gone down." Whether this is causality or correlation, it's worth paying attention to.
Finally, Date Rape Ads That Put The Onus On The Raper. An excellent, thought provoking, well executed, controversial body of work here. Even though it should be common knowledge... "Don't Be That Guy" Campaign from SAVEdmonton.com