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Best Creative Ads: Axe Excite "Even Angels Will Fall" Print Ads

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Not only is this my favourite Axe (Lynx in the UK) ad to date, it is perhaps my overall favourite ad of the past few years. The decision to use a choir/orchestral version of the old techno song "Sexy Boy" is brilliant. Everything about the ad is just so... epic. Happy to hear that it recently won the Grand Prix for Creative Effectiveness at Cannes.

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Creative Effectiveness Lions Grand Prix Axe 'excite'- returning to universal truths to create global hits

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Axe Excite - daniel coronel portfolio

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aww, real upset angels, for having to leave heaven! Axe Excite Commercial Parody!! - YouTube-funny! language /humor

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Axe Excite - Even Cas will Fall. by ZombiePlatypusRush on deviantART

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from AdWeek

BBH Scores Grand Prix in Creative Effectiveness for Axe Angels

BBH Scores Grand Prix in Creative Effectiveness for Axe Angels http://adweek.it/PsixPp #Cannes @Cannes Lions

The Fault In Our Stars... I LOVE THIS PART!!!!!!!!!!! watch this movie free here: http://realfreestreaming.com

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AXE EXCITE / Creative Direction, Copywriting, Strategy, Planning

Axe Excite - daniel coronel portfolio