The Best: No. 4: Jergens Skin Firming Daily Toning Moisturizer, $7.29. Reviewers agree that this product "does the trick" -- which, for less than $8, is a triumph on its own. "I'm sold on this moisturizer," says one reviewer, who noticed firmer and smoother skin after just 10 days.
Olay Total Effects Night Firming Cream for Face & Neck, $21.99 It may be a drugstore buy, but this luxurious cream feels anything but cheap. The non-comedogenic formula targets age spots, fine lines, dryness, dullness, lack of firmness and uneven tone and texture with vitamins like B3 and B5, which boost moisture and reduce redness. Vitamin E acts as a natural skin protector by neutralizing wrinkle-causing free radicals. The formula is supermoisturizing, but sinks in quickly.