5 beauty uses for coconut oil: 1. Slather all over right after your shower – it’s best absorbed if skin is still slightly wet. 2. Massage into the skin to help prevent and diminish stretch marks. 3. Ditch the high-dollar face cream and use coconut oil as your daily moisturizer. 4. For dry, damaged hair, massage the oil into your scalp. 5. Use it to soften hands and feet. Massage into cuticles and on those rough feet.