I appreciate the dimensional aspect and purpose that is given to this label. I think that it is clever. However I find myself wishing that there was something on the bottle when the tab was pulled up, that way it could be recognizable from a distance.
This full body label makes the liquid inside of it seem extremely vibrant and juicy. I love how each flavor will get its own top color but they will all blend down into the same yellow scheme. That's a great way to unify the bottles.