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The Bird’s brand is best known for its original homemade custard powder, invented by Alfred Bird in 1837 and still loved by generations today.


Birds Custard Powder makes a rich and creamy dessert! Just add milk and boil to make a real English custard. - $5.99

from The Squirrelbasket

Things of the past: Jelly and blancmange

'Bird's Custard' was first formulated and first cooked by Alfred Bird in 1837, because his wife was allergic to eggs, the key ingredient used to thicken traditional custard.After he discovered his eggless custard was popular, Bird formed Alfred Bird and Sons Ltd. in Birmingham. By 1843, the company was also making the newly invented baking powder and, by 1844, was promoting custard powder nationally. By 1895, the company was producing Blancmange powder, jelly powder, and egg substitute.