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Choosing your own health insurance — Health Insurance 101 — Blue Cross Blue Shield of Michigan

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Salt helped Blue Shield focus on key issues and create order out of chaos with a clear and simple brand architecture and plan names that appeal to diverse audiences and set Blue Shield up for success through ongoing reform.

from About.com Money

Blue Cross Blue Shield Insurance Company Review

Blue Cross Blue Shield is one of the most recognized names in health insurance and offers its products in all fifty states, the District of Columbia and Puerto Rico.

A MORNING LAUGH. In the weeks since the of President Barack Obama’s signature healthcare overhaul website, most news stories have been about crashing webpages, errant code, lack of interest and broken promises. But...

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