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Johannisfeuer. Bonfires lit on St. John's Eve (aka Midsummer's Eve). “Your figure looks so splendid, silhouetted against the fire.”

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Sharing stories (aka. social currency) creates a bond between the brand and its followers. Like a bond fire, people can connect through stories and life experience. This in turn will create an authenticity to the brand and give the brand personality and be personable.

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Weekend 1440 Project – Campsites at Night

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Pro Tip: Add Baileys to give your hot chocolate a little kick. Cheers! @breathegrace #forgeyourownpath

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