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from Brand Strategy & Brand Consultant | Kaye Putnam

12 Reasons Not to Invest in a Brand Strategist

8 snarky and 4 serious reasons NOT to hire a brand strategist for your creative business by Kaye Putnam


Cheat Sheet: Graphic Design Words Everyone Should Know (Infographic)

from MyDomaine

6 Reasons Your Business Needs to Be on Instagram

Love this bright graphic by My Domaine. Go to to make one like this in a jiffy! Tip: Use our Pinterest template that's ready to go!

from The Branded Solopreneur

{Mini Course} How to Develop, Create, and Launch Your Brand

New Branding Course | This mini course will walk your through how to develop, create and launch you badass brand, including the 5 phases of branding, the ingredients you'll need for each phase , the roadblocks that will pop up and exactly how to avoid them. via @brandingbadass:


There are two answers. You can be exactly what the words describe. The person who decides what the branding is, what it represents, how it will work and how it will be communicated. It’s a key part of planning effective and inspiring communications. Or you can develop strategies for brands. You can

from Brand Strategy & Brand Consultant | Kaye Putnam

Brand Archetypes


Startups must maximize every dollar, especially when additional investor funding is contingent on early success. Here's how to apply the Lean Startup principles to your marketing efforts. 1. Experiment, measure, repeat. The Lean Startup model emphasizes experimentation. Gina Rau, a marketing and brand strategist, says she follows a four-step process for applying the Lean Startup principles to marketing: test, learn, iterate, repeat. Rau's primary focus is content marketing. For her...

from The Huffington Post

7 Things We Can Learn From Donald Trump

7 Things We Can Learn About Branding From Donald Trump's Hair. Yep you read that right! My Huffington Post piece that pokes a little fun while delivering hard-hitting brand strategy. Huff Post | business blog |Donald Trump's hair | build your brand | brand clarity | startups | small business owner | brand coach | Houston brand strategist | get more clients