49th Parallel Coffee Roasters on Main St. by scout.magazine, via Flickr

49th Parallel Coffee Roasters on Main St. by scout.magazine, via Flickr

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Outdoor advertising- standardized - purchased from companies and places on highly traveled roads ( Billboards, posters, painted bulletins, spectaculars)  Nonstandardized- used by local firms at the businesses location or throughout the community. May be offsite and rental paid I property owner. (Window signs marquee store sign

Outdoor advertising- standardized - purchased from companies and places on highly traveled roads ( Billboards, posters, painted bulletins, spectaculars) Nonstandardized- used by local firms at the businesses location or throughout the community. May be offsite and rental paid I property owner. (Window signs marquee store sign

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Logo cut-out on aluminum | Company sign, company signage, logo sign, building signage, exterior signage

Logo cut-out on aluminum | Company sign, company signage, logo sign, building signage, exterior signage

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Old painted signs ~ Gold Medal Flour  (if you go to small towns some of these are still there)

Old painted signs ~ Gold Medal Flour (if you go to small towns some of these are still there)

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Aged advertisements on the city's buildings give the city of Syracuse character.
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