Sharing stories (aka. social currency) creates a bond between the brand and its followers. Like a bond fire, people can connect through stories and life experience. This in turn will create an authenticity to the brand and give the brand personality and be personable.
**This setting has 3 things that soothe my soul: 1-sitting next to a campfire at night just staring at the logs burning and flames flickering, 2-being near the water listening to the frogs/toad chirp, water trickling, splashing and 3-looking up at a night sky at the bright moon and stars. See the moon's reflection in the water and/or a falling star are a bonus treat!