Cartier’s biggest and most risky move was introducing platinum over the traditional gold and silver as its preferred setting material. Platinum’s greater stability allowed more diamonds to be set in a piece in a small area and enabled the number of articlulations to be increased without endangering the global solidity of the piece. It was also tarnish-free. The availability of relatively cheap small diamonds from the new finds in South Africa, Cartier’s risk-taking paid off.

Cartier’s biggest and most risky move was introducing platinum over the traditional gold and silver as its preferred setting material. Platinum’s greater stability allowed more diamonds to be set in a piece in a small area and enabled the number of articlulations to be increased without endangering the global solidity of the piece. It was also tarnish-free. The availability of relatively cheap small diamonds from the new finds in South Africa, Cartier’s risk-taking paid off.

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Cartier Love  Bracelet with Diamonds and Screwdriver | LOLO❤︎
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LOVE it #bracelets #fashion This is my dream cartier bracelet-cartier love bracelets!!- cartier ♥

LOVE it #bracelets #fashion This is my dream cartier bracelet-cartier love bracelets!!- cartier ♥

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LOVE it #cartier #fashion This is my dream cartier jewelry-fashion cartier jewelry!! Click pics for best price ♥cartier jewelry♥

LOVE it #cartier #fashion This is my dream cartier jewelry-fashion cartier jewelry!! Click pics for best price ♥cartier jewelry♥

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