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CK One Summer 2015 Calvin Klein woda toaletowa unisex na


The cool colours of the text onto the cool colour of the ground suggests subtlety and allows the 'ck' to gently recede, creating a calming visual effect. The large and bold text type blends well with the sea theme of the bottle, however, and the word 'summer' does not work too well as it is written in winter colours. I like the bubbly texture of the bottle surface, which implies that it is the scent of the ocean, as the consumer will instantly refer to it as ocean drops.