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World's #3 brand; brand valuation is worth 81 billion, 44% of their market cap... mind-boggling...

from Hypebeast

Coca-Cola Tinkers with New Branding Initiatives as Global Sales Drop

With global sales hitting a recent slump, Coca-Cola has begun experimenting with unique marketing strategies to regain its purchasing power. Following the launch of Coca-­Cola Puerto Rico's new websit...

Where it all started. Coca-Cola. Pepsi -

Where it all started. Coca-Cola. Pepsi -


Coca-Cola digital chief: 'Kill the press release' By 2015, the press release will be a thing of the past at Coke, thanks to its new brand journalism website, which replaced its home page. #PRNews

coca cola brand framework. Mildenhall says that all Coca-Cola brands then ladder up to the bigger business mantra of 'Live positively' - a business wide statement of intent that umbrella's everything the drinks giant does. The video closes on what I think is the secret sauce for Coke's content machine and campaigns such as the 'Small World Machines'. #1 Emotional based storytelling. Emotions drive rational behaviour The best ads drive emotional response Your work must evoke emotions r


Coupon for 99 cents off ANY Coke product -- that's free at many stores! Submit an idea for a new Coke brand website, and they'll email the coupon as a thank-you within the hour.