Commodity fetishism is not feminism. A great read! I still am not opposed to feminist /political messages on clothing as I do think they can be conversation starters, but this article is very strong in identifying the weakness of today's commodity fetishism.
Robin: "But humans are naturally gree..." Batman: "Humans are greedy because we created a paradigm that necessitates it!!" [follow this link to find a video and analysis on success, commodity fetishism, and greatness featuring Cornel West: http://www.thesociologicalcinema.com/1/post/2013/10/cornel-west-on-success-commodity-fetishism-and-greatness.html]
Does this mean I am pro-Marxist and anti-capitalism? It does not but it does mean I am against child labor and slave wages. And allowing both multi-million or billion dollar companies and labor unions to have total control of our government.
[click on this image to find a short clip and analysis which discusses Marx's theory of commodity fetishism and how the social relations of capitalism are obscured, so that the consumer is often unable to see sweatshop labor]