DO IT NOW: Guide to Proper Bra Fit and Measuring because Victoria Secret and La Senza and whatever are full of shit and you are definitely wearing the wrong size ok? ok
thatbradoesnotfither: Here is an excellent graphic showing how a bra should fit! If your shoulders hurt at the end of the day, or you find yourself constantly re-adjusting your bra, it might be a good idea to re-evalute your bra size and find a bra that’s good enough to support your awesome boobs. (It’s the bra’s fault—not yours!) If your bra does not meet all this criteria you need to measure yourself PROPERLY ok, Victoria’s Secret does not count at all chances are you are not ...
Bra Size Calculator - type in your measurements to get your band and cup size. Quote from the website: "Don't be alarmed if this size is different from what you are used to, most women are wearing the wrong size bra! Your recommended bra size is a great starting point to finding bras that will fit you perfectly. The best size for you may vary based on the bra brand, style or other factors."
Victoria’s Secret will measure you to fit within the sizes they sell. But, use this guide to get the right fit and look great! I’ve used this technique and radically changed my bra size (smaller band, larger cups). The fit is amazing! Perky is the look! Bra Guru’s Better Bra Campaign: Bra fitting