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Thinking that the whole world is your customer is a recipe for disaster when it comes successfully marketing through blogging and social media. Many direct sellers and small businesses start out thinking that everyone is a potential customer, and maybe they are, but having too wide of a focus can make your marketing efforts fall flat. By focusing on a particular sector of the market you can create a strong brand and become the ‘go to’ expert in your field. Niche Marketing, Customer Avatar.