This pin is a parody of how Covergirl is advertising something that plays on people's desires. It is the opposite of "presenting figures of glamour that consumers can envy and wish to emulate, people who are presented as already transformed, and bodies that appear perfect and yet somehow attainable" (274). Many times the makeup industries and magazines hold women to a standard that isn't attainable at all; with constant photoshopping and airbrushing.
Right? Apple is one of the largest companies, with a loyal following worldwide. But when you get down to it, each of us are certainly overpaying for products that have simple upgrades or updates. Sometimes they may not even be noticeable! This is a great example of taking advantage of a brand that people will pay for. Photo found on pinterest
"Breathe" Ron English's works explores popular brand imagery and advertisement in mash ups of high and low culture touchstones. He uses a tactic called Culture Jamming. Culture Jams are intended to question assumptions behind commercial cultures and often use mass media to create ironic and satirical commentaries about it self.
Vogue Korea, February 2008 Photo: An Ji Sup. In a sense this is a type of culture jamming because it uses a very famous painting,The Mona Lisa, and the idea behind it I would imagine would be they are jamming the culture of makeup. This painting was done before the time of the existence of makeup and is renounced as one of the most beautifully done paintings. So to have a people "prepping" her is a ludicrous idea. \