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How Data Cleansing Helps Expiring Data and Poor Leads
How Data Cleansing Helps Expiring Data and Poor Leads Large companies live or die based on their data so youd think that marketing data would be strictly controlled and carefully recorded and maintained. But this is not always the case. In fact in non-tech companies where marketingautomation adoption rates were only 3% in 2014 this is almost neve.. Read the full story on SocialBoost.club http://www.australiaunwrapped.com/
Did you know that 35% of business data becomes obsolete every year? By logic, if you’ve been using same database in the last 2 years, it is likely that about two thirds of your marketing communications could be going to waste. With a campaign as off-targeted as that, you get a snowball’s chance in Houston of getting a sale.