How Data Cleansing Helps Expiring Data and Poor Leads Large companies live or die based on their data so youd think that marketing data would be strictly controlled and carefully recorded and maintained. But this is not always the case. In fact in non-tech companies where marketingautomation adoption rates were only 3% in 2014 this is almost neve.. Read the full story on SocialBoost.club http://www.australiaunwrapped.com/
How Bad Data Undermines Business Results:: While most tech and business execs feel that data plays an essential role in their strategic initiatives, the majority of those surveyed believe that the presence of inaccurate data is hurting their ability to provide optimal customer experiences, according to a recent survey from Experian Data ..
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