Dieter Rams, loudspeaker L2, 1958. Max Braun OHG, Frankfurt. Karl Clauss Dietel and Lutz Rudolph, studio-loudspeaker with amplifier VS 1-32, 1965. HELIRADIO Gerätebau Hempel, Limbach-Oberfrohna. Photo: A. Laurence. Exhibition East and West: DDR / BRD. The International Design Museum Munich and Neues Museum für Kunst und Design in Nuremberg
Chief of design at Braun for over 30 years, Dieter Rams is a hugely influential industrial designer. His "Ten Principles of Good Design" remain as relevant as ever and he is a huge proponent of sustainable, ethical design. A true legend.
606 universal shelving system by dieter rams Rams’ ten principles of “good design”: Is innovative, Makes a product useful, Is aesthetic, Makes a product understandable, Is unobtrusive, Is honest. Is long-lasting, Is thorough down to the last detail, Is environmentally friendly, Is as little design as possible