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A new study by the economist intelligence unit, commissioned by Wipro, finds a strong relationship between earnings growth and strategic use of data.

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We teamed up with the Economist Intelligence Unit to survey 409 consumers and 257 marketing executives about everything from personalization to privacy – the executive summary can be viewed here. The results highlight some of the most compelling trends in marketing and give insight into where any misunderstandings lie and, most importantly, what marketers can do about it. Learn more about the survey here.

We teamed up with the Economist Intelligence Unit to survey 409 consumers and 257 marketing executives about everything from personalization to privacy – the executive summary can be viewed here. The results highlight some of the most compelling trends in marketing and give insight into where any misunderstandings lie and, most importantly, what marketers can do about it. Learn more about the survey here.

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MoPowered tech-focused research house N+1 Singer the company will have huge potential - http://www.directorstalk.com/mopowered-tech-focused-research-house-n1-singer-company-will-huge-potential/ - #MPOW

This infographic represents the results from a global survey conducted by The Economist Intelligence Unit, sponsored by Cisco, that assessed 862 business leaders’ sentiments about the value of in-person meetings and their impact on more than 30 business processes.

This infographic represents the results from a global survey conducted by The Economist Intelligence Unit, sponsored by Cisco, that assessed 862 business leaders’ sentiments about the value of in-person meetings and their impact on more than 30 business processes.

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from Scoop.it

Big data drives better decision making, according to The Economist Intelligence Unit

It's in the way that you use it! Big data drives better decision making, according to The Economist Intelligence Unit