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Die 10 PR-Regeln von Dan Edelman

Die 10 PR-Regeln von Dan Edelman http://www.ethority.de/weblog/2012/10/02/10-pr-regeln-edelman/

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After graduation, I moved to New York City and began working as an Assistant Account Executive at Edelman PR. I was promoted to Account Executive in one year.

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Edelman PR: In 2011 we introduced the idea of transmedia storytelling through what we call the Media Cloverleaf (traditional, hybrid, and social), to our staff and clients. The concept has helped produce innovative and award-winning work, including campaigns for Starbucks (re-establishing its global vision and introducing a new brand); Trojan (launching a new line of Trojan Vibrations); Volkswagen (introducing the 2012 Beetle), and Microsoft (orchestrating the global launch of Xbox Kinect).

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15 tips for a successful PR career. Visual based on a blog post by Dave Fleet of Edelman Digital, Toronto.

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