After an enthusiastic walk-about, the two headed off to Young People Cornwall, a youth support organization whose tagline is "Making Waves." Ironically, that's just what Prince William did when he told some of the youngsters that it took him a while to figure out what he wanted to do with his life.
How Snickers Fired a Quarterback, Hired a Zebra and Tweaked One of Advertising’s Most Famous Tag Lines
Great example of visual branding and staying true to brand origins. Would we be able to recognize Snickers without the visual? #foodforthought. Snickers Tweaked One of Advertising’s Most Famous Taglines | Adweek