# Golden Ration

GOLDEN RATION. A number found by dividing a line into two parts so that the longer part divided by the smaller part is also equal to the whole length divided by the longer part. Also found in nature.

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Anna Kumashov Simplicity and beauty = The Golden Ratio

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The Golden Ratio is a beautifully simple piece of mathematical theory that can help make your designs feel well proportioned and pleasing on the eye. We explain how to use it.

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The Golden ratio is a number found by dividing a line into two parts so that the longer part divided by the smaller part is also equal to the whole length divided by the longer part. It is symbolized using phi, after the Greek alphabet. In an equation form, it looks like this: a/b = (a+b)/a = 1.618033988749894842 As with pi, the digits go on and on, theoretically into infinity. Phi is usually rounded off to 1.618.

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Here's a great explanation about the two most discussed principles of composition in photography. Learn what they are, but then think if you should really be using them at all.

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Pointless Corp logo design illustrates the benefits of geometry and golden ratio in logo design.

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