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As owner of Detroit's biggest pawn shop, Les Gold runs 'American Jewelry and Loan' with his two children Seth and Ashley.

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TruTV Strikes Pure Gold With ‘Hardcore Pawn’

Perhaps not even the expert pawn team at Detroit’s American Jewelry and Loan could estimate the value that their personalities and business operation would offer to TruTV upon the launch of reality series "Hardcore Pawn."

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The new girl is causing jealousy on Hardcore Pawn http://www.examiner.com/article/hardcore-pawn-wants-you-to-meet-the-new-girl-on-tru-tv