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Feb. 1 (Bloomberg) -- On today's "This vs. That," Bloomberg's Betty Liu reports on the content battle in online streaming video as Netflix debuts its original program "House of Cards," while Apple announces an agreement to carry HBO programs on Apple TV. She speaks on Bloomberg Television's "In The Loop."
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HBO’s subscription streaming service will be called HBO Now and is expected to cost $15 per month, according to the International Business Times. The report says that HBO is targeting a launch for Now in early April, ahead of the start date for Game of Thrones. While Game of Thrones would be a great way for HBO to drive subscriptions to the new service, it’ll have to be careful if it plans to do that: last year, HBO’s online streaming option for cable subscribers, HBO Go, wouldn’t work for…