There was method in the Hollywood gossip columnist Hedda Hopper's embrace of those fussy anachronisms and, from a current vantage, a surprisingly strategic flair. (Photo: Alfred Eisenstaedt/The LIFE Picture Collection, via Getty Images)

Hedda Hopper Bold Brand of Fashion

There was method in the Hollywood gossip columnist Hedda Hopper's embrace of those fussy anachronisms and, from a current vantage, a surprisingly strategic flair. (Photo: Alfred Eisenstaedt/The LIFE Picture Collection, via Getty Images)

Gossip queen: Hedda Hopper was the Hollywood gossip columnist whose revelations, whether true or false, enraptured tens of millions of Americans

How gossip queen Hedda Hopper could bury careers with a swipe of a pen

Gossip queen: Hedda Hopper was the Hollywood gossip columnist whose revelations, whether true or false, enraptured tens of millions of Americans

Synonymous with fabulous hats: The gossip columnist of the Golden Age of Hollywood: Hedda Hopper snuggling up with a few of her hats.

Synonymous with fabulous hats: The gossip columnist of the Golden Age of Hollywood: Hedda Hopper snuggling up with a few of her hats.

HEDDA HOPPER (1885 - 1966) Gossip columnist and mother of William Hopper (Paul Drake in "Perry Mason")

HEDDA HOPPER (1885 - 1966) Gossip columnist and mother of William Hopper (Paul Drake in "Perry Mason")

Ginger Rogers and Fred Astaire in Swing Time (George Stevens, 1936)  via hedda-hopper

Ginger Rogers and Fred Astaire in Swing Time (George Stevens, 1936) via hedda-hopper

Hedda HOPPER '20-30 (2 Mai 1890 - 1er Février 1966)

Hedda HOPPER '20-30 (2 Mai 1890 - 1er Février 1966)

Hedda Hopper,Historical Pictures,Flapper,Page,Actresses,35,Victorian,Hollywood

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